I tied Gimli to the package and the product in a couple of different ways. I focused on his heritage and his personality. J. R. R. Tolkien gave the dwarves a rich, deep history, and Peter Jackson, who directed the movies, also enhanced these books visually. Gimli is a stout figure with a big red beard who wields an axe. He is stubborn, loyal, courageous, and has a short temper. He is a brave warrior and was chosen to join the fellowship. The race of Dwarves are miners who are known for their skills with stonework and their work with the forge. They live in vast caves that they have made into elegant cities, with vast halls and ornate rooms. A beard care company offers travel-size care items such as shampoo, conditioner, and beard oil. Based on the history, adventure, and personality of Gimli.