Vici Clothing Brand

Vici is a custom logo I created for a clothing brand targeting medium to high-income young adults (18-35). The name “Vici,” derived from the Latin word for “conquered,” echoes the iconic phrase “Veni, Vidi, Vici,” meaning “I came, I saw, I conquered.” This embodies the brand’s message of empowerment—encouraging customers to conquer their day with elegance and strength.

The color palette of white, green, and black creates a clean, minimalist look while adding a pop of color to capture attention. I also designed a secondary logo—a “V” with two handlebars, symbolizing a fusion of modern culture and classical Latin elegance. The abstract trophy shape formed by the handlebars and “V” reinforces the brand’s unique, bold identity, offering creative versatility beyond other clothing brands

Vici Clothing Brand

Vici is a custom logo I created for a clothing brand targeting medium to high-income young adults (18-35). The name “Vici,” derived from the Latin word for “conquered,” echoes the iconic phrase “Veni, Vidi, Vici,” meaning “I came, I saw, I conquered.” This embodies the brand’s message of empowerment—encouraging customers to conquer their day with elegance and strength.

The color palette of white, green, and black creates a clean, minimalist look while adding a pop of color to capture attention. I also designed a secondary logo—a “V” with two handlebars, symbolizing a fusion of modern culture and classical Latin elegance. The abstract trophy shape formed by the handlebars and “V” reinforces the brand’s unique, bold identity, offering creative versatility beyond other clothing brands