Spice Latte A MAN’s DRINK!
I created this poster with the goal of rebranding stereotypes, specifically the idea that a pumpkin spice latte is traditionally seen as a “girly” drink. My aim was to give it a more masculine appeal, which could help attract a broader range of customers to the coffee shop. To stay true to the fall season, I used earthy tones and incorporated masculine illustrations that evoke the warmth and comfort of autumn. The simple, straightforward message adds a touch of humor and honesty, making it inviting for those who already enjoy the drink while sparking curiosity in those who haven’t yet tried it. The idea is to shift the perception and make the pumpkin spice latte a drink everyone can embrace.